How to Conduct a Client Survey on a Call that Comes to You

In case you aren’t familiar with our company, Access Answering Service is a live telephone answering service, meaning that “real humans” (as one of our clients described us) answer our clients’ telephones 24 hours a day, 7 days a week. All of our services are customized so that each business.

All of our services are customized so that each business owners’ calls are handled exactly the way they want them to be handled. Over the years, we have worked with a variety of instructions, ranging from the basic “take a name and telephone number and text it” to scheduling appointments for our clients in their online scheduler.

When it comes to creating instructions for our team, I encourage our clients to see the instructions as a survey conducted on their callers, especially if they are doing a lot of marketing.

While we will be inconspicuous about the “survey” aspect of it (as in, we will not tell them it is a survey), we are able to ask the caller several questions to help our clients learn more about them. For example, we have a client who owns a moving company and he has us ask 15 questions for each caller that comes to us. By allowing us to ask those questions, he knows where they came from (online, referral, etc.), what kind of move they are looking for (residential vs. commercial), when they’d like to move, along with other valuable information. This information can help him make great decisions regarding his marketing and tells him where his ideal clients are finding him.

For example, we have a client who owns a moving company and he has us ask 15 questions for each caller that comes to us. By allowing us to ask those questions, he knows where they came from (online, referral, etc.), what kind of move they are looking for (residential vs. commercial), when they’d like to move, along with other valuable information.

This information can help him make great decisions regarding his marketing and tells him where his ideal clients are finding him.

If you or someone you know who is struggling to learn which questions to ask when a prospect calls their business and would love greater results from marketing, I will be giving a presentation on the topic of conducting telephone surveys on inbound calls on August 2.

You will learn the importance of inbound surveying and how you can conduct your own inbound surveys. This will help you achieve greater results from your marketing in the long run (and save you time and energy by not working with clients who are not a good fit for you).

Here are the event details:
What: How to Successfully Conduct Telephone Surveys on Inbound Calls
When: August 2, 2017
Time: 7:00am – 8:30am
Where: The Fenix, 919 Fourth Street, San Rafael, CA 94901
Cost: $20
Please RSVP to [email protected]
I hope to see you there!

2017-09-19T18:15:57+00:00 July 28th, 2017|

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