Entrepreneurs are a lot like hunters. Instead of four-legged animals, however, your big game is your intended buyers. The same techniques used by hunters also apply to finding and drawing in your buyers. Identifying Your Target Before going hunting, you need to determine what or who you will be hunting. You can't hunt ducks with [...]
While clients are an essential part of any business, being distracted while you are in the middle of other important tasks to schedule an appointment or receive a confirmation call can quickly become frustrating. If the task I'm performing takes concentration, it can be even worse. Transitioning from one task to another can often take [...]
In a recent article published by Forbes magazine entitled “Are Phone Call Leads an Untapped Resource for Marketers”, the author, A.J. Agwal draws attention to the fact that Smartphone users make phone calls to companies when they want more information: A recent report from xAd showed that smartphone users prefer calling a business to filling [...]
I recently returned from a trip to the Netherlands, where my mother and her family are from. Being in the Netherlands brought back many memories, especially of the time when I lived in Utrecht. As many of my colleagues know, I studied International Law at University College Utrecht. What many of them don’t know is [...]
According to Roto-Rooter, on the day after Thanksgiving (or “Brown Friday” as they warmly call it) their call volume increases as much as 50% over an average Friday and 21% over Thanksgiving weekend. If you really think about it, there is a lot going on at your house that puts a strain on your plumbing [...]
I love to compare the task of an answering service in answering telephone calls to the task of a plumber stopping a leak. An answering service prevents calls from being unanswered or answered by a voicemail, which can cost you, the business owner, as much as 90% of their businesses. If this type of a [...]
Imagine yourself in the following situation: you are at Starbucks waiting for your morning latte to be brewed when your telephone rings. It’s your answering service. They have a caller on the line who is interested in learning more about the services you offer and they are would like to know if you want to [...]
Over the past 100 years, telephone technology has played an increasingly important role in our lives. In the early days, we couldn’t even connect two calls without the help of a telephone operator. In addition to the technical role that telephone operators played in call handling, the role of the telephone operator was also that [...]
So you’ve made a decision to use an answering service or call center. Congratulations! It may be one of the best business decisions you’ll make all year. Now the question becomes, How do I call forward my phones to the answering service? Never fear, we’ve outlined some of the most common call forwarding methods. What [...]
